The Brand Identity and its colour schemes
The Brand Identity in letterhead design
The Brand Identity in envelope and call card design
Presentation of Brand Identity in frame
Brand Identity templated on stationery
Based on research, purple is a colour intermediate between red and blue, thus it can be translated to stands as a balance between Hot and Cold, Fire and Water etc. Conventionally, the colour Purple is seen to mean royalty, luxury, dignity, grandeur, extravagance, power and so much more.
On the other hand, Eden which is an hebrew word has always been associated to the biblical reference in the Garden of Eden. It also conventionally means delight, state of bliss, peace of mind or happiness.
Combining these ideologies together, Purple Eden is a brand identity that has a strong sense of extravagance and grandeur that creates a touch of happiness.
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